The UCLA market, though small and held only twice a quarter, has caught on fast with students and staff. But there are obstacles to future growth.
In some ways farmers markets are a natural fit at universities, where many students crave healthful, local and organic produce. However, schools are largely closed during summer, the busiest season for markets, and the managers — if students run the market — move on regularly, when they graduate. Such are the challenges at the recently established UCLA market, which is small and operates just twice each academic quarter but is a hit with students and staff.
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